Today, many levers can be activated to market a product or service online, ranging from search engines (like Google and others) to social media and inbound marketing. Unfortunately, too many companies go back on unsuccessful initial investments and end up going back to “square one”: identifying relevant objectives and building an adapted digital marketing strategy. During the digital marketing strategy and planning phase, we analyze the elements (targeting, visual identity, customer journey, etc.) that are necessary to build a digital and marketing action plan, and to implement it in a relevant way. Our digital marketing analyses are based on proven tools and techniques, which we adapt to the challenges of your company’s strategy.